The global brands “Icelandic” and “Icelandic Seafood” were established in 1942. Icelandic Trademark Holding (ITH), a government-owned Icelandic company, is the “Icelandic” brand’s owner and licensor. ITH has entered into licensing agreements with leading companies in the seafood industry. Icelandic Asia is an exclusive license holder for the ‘Icelandic Seafood’ brand in Asia and Oceania. Supplying for more than 30 years the largest seafood-consuming countries in Asia with both landfrozen and FAS pelagic and groundfish, Icelandic Asia has become synonymous with high-quality seafood from the North Atlantic. With offices in Japan, China and Iceland, Icelandic Asia operates its own quality assurance, logistics, purchase, sales and marketing, thus ensuring a reliable supply and service to its customers