Our Home is
the Sea

Our business approach is comprised of three
central attributes: spirit, will, and warmth

Spirit

What moves us

Will

Icelandic determination

Warmth

A culture unlike any other
OUR PROMISE
With nearly 80 years of experience, we offer unparalleled seafood from the North Atlantic guaranteed to be both fresh and dedicated to sustainability.

Sustainability

Our premium products are high-quality seafood that consumers will find both delicious and that they can feel good about buying. We are the stewards of the future of environmentally sound fishing, and are unwaveringly committed to traceability, honesty, and ensuring that every single product that we offer is second to none in regard to quality.

History

We believe in being in balance with nature, and being borne of the icy waters surrounding Iceland, our historical heritage ensures that the seafood you bring home is exactly the same as we’d serve to our own children. Iceland is the World’s Greenest Country (according to the Environmental Performance Index) and we’d like to share that authenticity and experience with you.

Quality

We are proud of what we offer: honest seafood products that reflect our integrity, our history, our responsibility, our reliability, and the most strict quality standards and commitment to a world that is equitable for everyone.

Come on in. The water’s fine.

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