“To englighten and inspire resaurants and consumers to make Icelandic the number on choice”
"To become the beacon of unrivalled quality"
Sharing Icelandic quality with the world
As a nation of fishermen our history is tied to the purity and
bounty of the oceans surrounding Iceland. For centuries
we have sustained ourselves with the most immaculate
quality fish and seafood. As Icelanders, quality like this
is a given – we accept nothing less than the freshest, most
succulent prime fish and seafood, with unrivalled depth of
flavour. It’s what has made Iceland into the strong, proud
and healthy nation it is today.
Now is the time for us to share the Icelandic way of life
– our healthy diet – by enlightening and inspiring people
around the world to make Icelandic fish and seafood their
number one choice.
Revolutionizing the seafood industry
When it comes to sharing the best quality Icelandic seafood
with the world and becoming the number one choice in the
market, quality products are not enough. We are faced
with the challenge of changing the perception of fish in
the market. Most people see fish as a product which is
uninspiring, and traditional when it comes to cooking.
Then there are the environmental drawbacks – how can
people be sure their fish is from an unpolluted source?
Furthermore how can we compete with the popularity of
meat as a preferred protein?