Icelandic | Our story

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Our story

75 YEARS OF EXPERENCE


Established in 1942, Icelandic is a leading global seafood brand with headquarters in Reykjavik, Iceland. With over 75 years of experience within the fishing industry, we have access to an extensive network of processing, sales and marketing companies worldwide.

Founded in Iceland, we have a proud fishing tradition and our knowledge and expertise have been passed on through generations. Within the modern fishing industry, we utilize our expertise to increase efficiency and ensure sustainability – qualities which are essential to a competitive and profitable business.

Icelandic Seafood is known throughout the international markets for superior premium quality. The Icelandic name precedes us. We have established strong relationships with key suppliers at home in Iceland and all over the world. 

We are recognised as purveyors of the finest quality. Buying Icelandic Seafood is a symbol of quality that is trusted by restaurants and retailers the world over. They understand that we do business with integrity and stand by our Icelandic principles of immaculate quality and customer service.

 

A journey through generations

Fish was Iceland’s most important export throughout the last century, and it remains so today. Processing at first consisted in curing and salting, but towards the middle of the century freezing was introduced and was to become a widespread alternative to the earlier processing methods as an excellent way of getting raw materials in the freshest possible state to distant markets.

 

Icelandic Group, formerly Icelandic Freezing Plants Corporation, was founded in 1942. At the time, it was owned by its members and its objective was to sell their products on the basis of mutual undertakings concerning product delivery and sales.

The corporation was reformed as a limited liability company in 1996 and later listed on the Iceland Stock Exchange. In 2008, it was de-listed. The mutual obligation concerning delivery and sales was eventually discontinued and arm’s length business with producers introduced in its place.

Today, Icelandic is the parent company of ITH (Icelandic Trademark Holding), which owns the trademarks "Iceland" and "Icelandic Seafood" and handles all the marketing and services to license holders and other producers in Iceland.

In the United States Icelandic holds the license, in cooperation with Highliner Foods, to sell products under the trademark ‘Icelandic Seafood’ to the hotels and restaurants market.

In Spain, Icelandic has a brand licence agreement with Solo Seafood, owner of Icelandic Iberica which  is one of the largest seller and distributor of lightly salted cod from Iceland, as well as other frozen marine products. The company sells marine products to more than 4,000 customers in five countries in Southern Europe.

 

Icelandic is 100% owned by the Iceland Enterprise Investment Fund (FSÍ). FSÍ is a private equity fund that is owned by 16 pension funds, Landsbankinn and VÍS.

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OUR STORY

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