With our 75 years of experience within the international fishing industry Icelandic is beginning a new chapter of its development. It has reflected upon what is at the core of the company, the industry it is a part of and assessed the way it is perceived in the marketplace. Icelandic will enlighten and innovate within its markets to become the number one fish and seafood brand and expand into new categories.
Icelandic is a holding company that manages the company’s subsidiaries’ in the United Kingdom, Belgium and Iceland. They all specialise in the production and sale of seafood.
Icelandic is also the parent company of ITH (Icelandic Trademark Holding), which owns the trademarks ‘Iceland’ and ‘Icelandic Seafood’ and handles all the marketing and services to license holders and other producers in Iceland.
In the United States, Highliner Foods, one of North-America´s largest processer and marketer of frozen seafood holds the license, to sell products under the trademark ‘Icelandic Seafood’ to the hotels and restaurants market.
In Spain, Icelandic has a brand licence agreement with Solo Seafood, owner of Icelandic Iberica which is one of the largest seller and distributor of lightly salted cod from Iceland, as well as other frozen marine products. The company sells marine products to more than 4,000 customers in five countries in Southern Europe.
Icelandic Seafood is 100% owned by the Iceland Enterprise Investment Fund (FSÍ). FSÍ is a private equity fund that is owned by 16 pension funds, Landsbankinn and VÍS.